Amazon is different from other Black Friday retailers. Not only does the online-only retailer not have a brick-and-mortar location, it also doesn’t have a traditional Black Friday ad. Instead of releasing a print ad for the Biggest Shopping Day of the Year, Amazon releases new deals every hour starting the week of Black Friday. While it may be more difficult to plan your Black Friday shopping without an ad from Amazon, the number of deals and deep discounts on items across the website more than make up for it.In addition to deals during the week of Black Friday, Amazon also offers amazing “Countdown to Black Friday” deals starting on November 1 as well as mind-blowing Cyber Week deals. With so many sought-after gifts at such hot prices, many people have trouble staying away from their smartphone or computer during the holiday shopping season.